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Isabella County's Low frequency AM radio broadcast station is designed to keep area residents and visitors informed of local emergencies including weather, traffic backups, street closures, and civil emergencies.  Residents and visitors can tune to AM 1610 on their radio dial to keep informed of needed emergency information anytime day or night.

The broadcast antenna is located on top of the Isabella County Building in downtown Mt. Pleasant.  Its broadcasting range is within approximately  4 mile radius.